A done-for-you newsletter that builds authority, stays top of mind, and keeps your name where it belongs — in your clients' inbox.
The Problem
A former client's sister just got diagnosed with dementia. Her husband's in assisted living. Their adult kids are panicked and have no idea where to start. Someone around the dinner table says, "I think Mom used a lawyer for this a few years ago."
But nobody can remember your name.
"Most attorneys do exceptional work for their clients, and then disappear completely until the next crisis."
Your clients' most urgent estate and elder law needs don't arrive on a schedule. They arrive during hard weeks — when a diagnosis lands, when a spouse enters memory care, when a parent refuses to talk about finances anymore. The firms that stay in the conversation during the quiet years are the ones who get the call.
A newsletter keeps you in the conversation. Without you having to do anything.
Ready to stop disappearing between crises?
Schedule a Free CallThe Service
You stay focused on your clients. I handle the writing, the platform, and the strategy, and every word sounds like you.
No generic template content. Every issue is written to reflect your practice, your values, and your clients, not a plug-and-play article some other firm in Ohio is also sending.
Medicaid lookback rules, FL Homestead law, Lady Bird deeds, the specific nursing home landscape your clients navigate. Relevant, accurate, local.
I build and manage your newsletter on Beehiiv, currently the best email platform for small-to-mid-size professional audiences. Modern, clean, and easy for readers to find.
Guidance on growing your list from your existing client base, referral partners, and community outreach. Your first 200 subscribers are closer than you think.
All content is reviewed for Florida Bar advertising rules before it goes out. You review and approve each issue. Nothing publishes without your sign-off.
Open rates, click-through, list growth, and what's resonating. You'll know exactly how your newsletter is performing, in plain language, not a dashboard to decode.
This is what the retainer covers. One flat monthly fee, no surprises.
See If We're a FitProcess
We talk for a half hour. I learn your practice, your client base, your voice, and what you'd actually like to say if you had the time to say it. I take extensive notes. You don't need to prepare anything.
I build your newsletter home on Beehiiv, branded to your firm, connected to your domain, ready to archive publicly so new subscribers can browse back issues.
I write your first issue and send it for your review. You mark it up, tell me what sounds off, and I revise until it genuinely sounds like you wrote it on a good writing day.
Every month, I'll write, you'll review, we'll refine, and then it's sent. Over time, I need less and less input from you. The voice is established, and the topics are in a groove.
About
I'm a content strategist and email marketing writer based in West Melbourne, Florida, with over ten years in marketing and seven spent writing for law firms and professional services audiences.
Before going independent, I was the Digital Content Manager at Hill & Ponton, P.A., a national veterans' disability law firm. I built their Beehiiv email program from scratch, growing the list to 50,000+ subscribers with a sustained 50% open rate, writing for clients navigating one of the most complex, high-stakes benefit systems in the country. People who were scared and needed someone to give them a straight answer.
Veterans pursuing disability claims and families managing elder law situations share the same emotional reality: a system that feels impossible and decisions that feel permanent. Writing for that reader, with legal accuracy and genuine stakes, is a specific skill. It's the one I bring to every issue.
Sample Content
Every newsletter is written as if the attorney sat down and wrote it themselves — specific, local, and nothing like a template. This is a sample issue.
Last week a daughter came in carrying a shoebox of her mother's bank statements and one sentence she couldn't stop repeating: "We already gave the beach condo to my brother. We did this three years ago, we were told it was fine."
It wasn't fine. It's the conversation I have most often, and it's the one that prompted this month's issue.
— Elena Whitaker, Esq.
What Florida families get wrong about "gifting" before Medicaid
BY ELENA WHITAKER, ESQ. · 5 MIN READ · MEDICAID · GIFTING · LOOK-BACK
Every week, a family sits across from me and says some version of the same sentence. "We gave our son $30,000 last year for his down payment. That was the IRS gift limit. We're fine, right?"
They are not fine. And the reason is one of the most misunderstood rules in all of elder law. The IRS annual gift exclusion has absolutely nothing to do with Florida Medicaid. They are two completely separate rulebooks that happen to use "gift" to mean two completely different things.
When you apply for long-term care Medicaid in Florida, the state looks back 60 months at every transfer you made. Florida divides the total gifted by the current penalty divisor — $10,645 per month — to calculate how many months of ineligibility you get.
Investment
Three options depending on where your firm is and how often you want to show up in your clients' inboxes. No setup fees. No per-issue billing. Everything's included.
Monthly
Best for firms establishing their newsletter presence.
Biweekly
Best for firms ready to build consistent top-of-mind presence.
Launch Package
Best for firms with no existing newsletter infrastructure.
Pricing varies based on scope, issue length, and research intensity. Exact rate confirmed after discovery call.
Get Started
A 30-minute call is all it takes to find out whether this is right for your practice. No pitch, no pressure. Just an honest conversation about what you're looking for.
Schedule a Call