Legal Content Writer & Email Strategist

Seven years writing for
law firms. All of it matters.

Blogs, newsletters, email programs, websites, landing pages, and courses. Content written for legal audiences who don't have time for filler.

Get in Touch See the Work

About

Hi, I'm Claire.

I'm a content strategist and email marketing writer based in West Melbourne, Florida, with over ten years in marketing and seven writing specifically for law firms and professional services audiences.

I spent 28 months as Digital Content Manager at Hill & Ponton, P.A., a national veterans' disability law firm, where I owned every content surface. Email · SEO · Blog · Print · Courses · Web · Brand Voice.

If you need legal content that's accurate, readable, and built to do something, like generate leads, build authority, or stay in front of clients, that's what I do.

Newsletters Email Programs Blog & SEO Landing Pages Websites Courses Lead Magnets Print

Case Study

Hill & Ponton, P.A.

28 months as Digital Content Manager at a national veterans' disability law firm. Six channels. One editorial voice.

Oct 2022 – Jan 2025 · Digital Content Manager

Named it. Built it. Ran it.

Email · SEO · Blog · Print · Courses · Web · Brand Voice — strategy through execution, from brief to byline.

50k+ Email subscribers built from zero

50% Sustained open rate

70k Weekly organic sessions

50× CTR improvement on key pages

300+ Articles written & optimized

5k+ Course users, built in one week

8k+ Print mailer subscribers

+20% External referral lift from print

Email Newsletter

Named The V.E.T.S. Advantage. Migrated Pardot → Beehiiv. Built from zero to 50k+ subs, 50% open rate, 7% CTR.

SEO & Blog

300+ articles. Grew weekly sessions from 50k to 70k. CTR from 0.03% to 1.5% on key conversion pages.

Online Course

7-hour VA disability curriculum. Scoped, scripted, produced, and live in five working days. 5,000+ users.

Print Mailer

Launched from zero. 8k+ subscribers. Drove 5% of firm leads and a 20% lift in external referrals.

What I Do

Legal content, across the board.

If it's written, published, or sent by a law firm, I've probably built a version of it.

Newsletters & Email Programs

Done-for-you newsletters that keep your firm in front of clients between matters. Platform setup, writing, strategy, and performance reporting — all included.

Blog & SEO Content

Long-form articles written for legal audiences and optimized for search. Intent-matched, authoritative, and written to convert, not just rank.

Website Copy

Practice area pages, attorney bios, homepages, and landing pages. Clear, credible, and built around how potential clients actually search.

Lead Magnets & Resources

E-books, checklists, guides, and worksheets that turn visitors into contacts. Tied to your funnel and written to actually get read.

Courses & Educational Content

Curriculum scripting and production for law firm client education programs. Built a 7-hour VA disability course in one week.

Email Strategy & Migrations

Platform audits, ESP migrations, list segmentation, and welcome sequences. Moved H&P off Pardot onto Beehiiv with zero downtime and 100% list integrity.

Get in Touch

Let's talk about your project.

Blogs, emails, newsletters, websites, courses — if it's legal content, I'd love to hear what you're working on. No commitment, just a conversation.

Schedule a Call

or email claire.szewczyk@gmail.com

Seven years writing forlaw firms. All of it matters.