Law firm email marketing

Your firm stands out. Your email should too.

Sharp, useful email that keeps your firm top of mind, turns neglected contact lists into real relationships, and gives the right people a reason to call.

Get a complimentary Email Snapshot and a clear next-step plan. No sales call required.

Animated Claire Writes Law email marketing graphic showing a law firm list and follow-up email
120K+subscriber list managed
50%open rate on engaged list
7%click-through rate
~3%conversion lift from email

Built for busy lawyers

Your time belongs to clients. Mine goes to email.

I plan, write, build, test, and schedule every send. You spend about 20 to 30 minutes reviewing it for accuracy and approval, then get back to your day.

Your email gets the focused attention it needs without becoming another job for an attorney or office manager.

How I work

You approve it. I handle the rest.

You keep control of the final message without becoming the strategist, writer, builder, scheduler, and analyst.

01

Quick direction

We decide what the email needs to accomplish and who needs to hear it.

02

I handle the work

I plan, research, write, format, test, and prep the send.

03

You review

Plan on roughly 20 to 30 minutes to check accuracy, tone, and firm standards.

04

I send + learn

I schedule the email, watch the useful signals, and improve the next send.

One list.
Different people.
A real legal-marketing example: I took a 120K+ subscriber list at a VA disability firm, cleaned it down to roughly 50K engaged readers, and segmented it by service branch, era, disability type, and claim stage. The result was about 50% opens, 7% CTR, and roughly a 3% conversion lift.

The same thinking applies to any firm. Different practice areas, lead stages, case types, and referral sources need different follow-up. The right person gets the right email. Simple.
Preview of bold law firm email mockups showing eye-catching newsletter design directions

See the work

Email that actually looks like your firm.

Bold, polished, calm, editorial. The style can change. The goal doesn't: make your email feel like part of the brand instead of another stock template.

  • Newsletters, guides, welcome emails, and promos
  • Ranges from calm editorial to bold plaintiff-side
  • Built to look good in a real inbox
  • Easy to review and customize for your firm
Claire Szewczyk, founder of Claire Writes Law

Hi, I'm Claire

I like complicated industries and uncomplicated email.

I spent years in legal, tax, and financial marketing, where the details matter and generic copy falls apart fast. Email is the channel I do best, so it's the only one I sell here.

You work directly with me from the first idea through the final send. Bring me the messy list, the newsletter nobody has touched in three months, or the follow-up sequence everyone knows should exist.

NewslettersSegmentationNurtureEmail operations

Before you ask

A few quick answers.

Do you only do email?

Yes. It's the channel I do best, so that's where I focus. I handle newsletters, campaigns, sequences, segmentation, and the strategy needed to get useful email out the door.

Can you work inside our current email platform?

Usually, yes. I work inside common email platforms and keep the setup as simple as the firm needs. If the project requires a major CRM rebuild or highly technical integration, I’ll tell you before we start.

How much attorney time does this take?

For an ongoing email, I aim to keep attorney review to about 20 to 30 minutes per send. Your job is to check legal accuracy, tone, firm claims, and final approval. I handle the rest.

What if our list is messy?

That is a completely normal starting point. The complimentary Email Snapshot finds the biggest problems first, including list quality, signup flow, segmentation, content, and missing follow-up.

Do you build email automations?

I can build or map straightforward email sequences and workflows, including welcome, lead nurture, re-engagement, and segmented follow-up. I don't build AI agents or sprawling CRM systems through Claire Writes Law.

Complimentary Email Snapshot

Get your free email plan.

Send me your website and a little context. I’ll review what you have and send back a short, practical plan with what I’d fix first, what I’d send, and where the biggest opportunities are.

No required sales call.
Prefer plain email? hello@clairewriteslaw.com

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