Newsletter Services for Elder Law & Estate Planning Attorneys

Your clients are already reading.
They just aren't reading you.

A done-for-you newsletter that builds authority, stays top of mind, and keeps your name where it belongs — in your clients' inbox.

Request a Consultation See a Sample
73% of adults 65+ use email daily Pew Research Center
more likely to refer after staying in touch Harvard Business Review
42:1 average ROI for email marketing Litmus 2023
80% of estate planning is word-of-mouth NAELA Industry Survey

The best referral you never got

A former client's sister just got diagnosed with dementia. Her husband's in assisted living. Their adult kids are panicked and have no idea where to start. Someone around the dinner table says, "I think Mom used a lawyer for this a few years ago."

But nobody can remember your name.

"Most attorneys do exceptional work for their clients, and then disappear completely until the next crisis."

Your clients' most urgent estate and elder law needs don't arrive on a schedule. They arrive during hard weeks — when a diagnosis lands, when a spouse enters memory care, when a parent refuses to talk about finances anymore. The firms that stay in the conversation during the quiet years are the ones who get the call.

A newsletter keeps you in the conversation. Without you having to do anything.

Ready to stop disappearing between crises?

Schedule a Free Call

Everything written. Nothing to manage.

You stay focused on your clients. I handle the writing, the platform, and the strategy, and every word sounds like you.

Voice-First Writing

No generic template content. Every issue is written to reflect your practice, your values, and your clients, not a plug-and-play article some other firm in Ohio is also sending.

Florida-Specific Topics

Medicaid lookback rules, FL Homestead law, Lady Bird deeds, the specific nursing home landscape your clients navigate. Relevant, accurate, local.

Platform Setup & Management

I build and manage your newsletter on Beehiiv, currently the best email platform for small-to-mid-size professional audiences. Modern, clean, and easy for readers to find.

Subscriber Strategy

Guidance on growing your list from your existing client base, referral partners, and community outreach. Your first 200 subscribers are closer than you think.

Review & Compliance

All content is reviewed for Florida Bar advertising rules before it goes out. You review and approve each issue. Nothing publishes without your sign-off.

Monthly Performance Reports

Open rates, click-through, list growth, and what's resonating. You'll know exactly how your newsletter is performing, in plain language, not a dashboard to decode.

This is what the retainer covers. One flat monthly fee, no surprises.

See If We're a Fit

From intake call to first issue
in under three weeks

01

Discovery Call

We talk for a half hour. I learn your practice, your client base, your voice, and what you'd actually like to say if you had the time to say it. I take extensive notes. You don't need to prepare anything.

02

Platform Setup

I build your newsletter home on Beehiiv, branded to your firm, connected to your domain, ready to archive publicly so new subscribers can browse back issues.

03

First Issue Draft

I write your first issue and send it for your review. You mark it up, tell me what sounds off, and I revise until it genuinely sounds like you wrote it on a good writing day.

04

Ongoing Monthly Rhythm

Every month, I'll write, you'll review, we'll refine, and then it's sent. Over time, I need less and less input from you. The voice is established, and the topics are in a groove.

Most Florida elder law firms
aren't doing this yet

Out of the dozens of board-certified elder law and estate planning attorneys practicing in Florida, fewer than a handful maintain any kind of consistent newsletter presence. The ones who do are largely using generic syndicated content, the same article template, lightly branded, sent from firms in half a dozen states.

Your clients are already reading newsletters. They read Substack essays about aging parents. They forward articles to their siblings. They want this information, from someone they trust.

This window won't stay open indefinitely. The attorneys who establish themselves as the trusted voice in their market over the next two or three years are going to be very difficult to displace.

Want to be one of the first in your market to do this right?

Let's Talk

Hi! I'm Claire Szewczyk.

Claire Szewczyk

I'm a content strategist and email marketing writer based in West Melbourne, Florida, with over ten years in marketing and seven spent writing for law firms and professional services audiences.

Before going independent, I was the Digital Content Manager at Hill & Ponton, P.A., a national veterans' disability law firm. I built their Beehiiv email program from scratch, growing the list to 50,000+ subscribers with a sustained 50% open rate, writing for clients navigating one of the most complex, high-stakes benefit systems in the country. People who were scared and needed someone to give them a straight answer.

Veterans pursuing disability claims and families managing elder law situations share the same emotional reality: a system that feels impossible and decisions that feel permanent. Writing for that reader, with legal accuracy and genuine stakes, is a specific skill. It's the one I bring to every issue.

  • 10+ years in content strategy and email marketing; 7 years writing for legal and professional services
  • Digital Content Manager, Hill & Ponton, P.A., a national veterans' disability law firm
  • Built and managed email list of 50,000+ subscribers at a consistent 50% open rate
  • Legal content experience across multiple practice areas; familiar with the editorial standards attorneys require
  • Beehiiv specialist since the platform's early beta, among its longest-running users
  • SEO and content architecture background, so your newsletter archive becomes a search asset
  • Familiar with Florida Bar advertising guidelines for attorney communications
  • Every issue reviewed and approved by you before it sends. No surprises, ever.

What a real issue looks like

Every newsletter is written as if the attorney sat down and wrote it themselves — specific, local, and nothing like a template. This is a sample issue.

Whitaker & Reyes Elder Law · Newsletter April 2026 · Issue No. 4
The Sentinel
WHITAKER & REYES · ELDER LAW & ESTATE PLANNING
Melbourne, FL
Legal consultation
Elena Whitaker, Esq.
A Note from Elena

Last week a daughter came in carrying a shoebox of her mother's bank statements and one sentence she couldn't stop repeating: "We already gave the beach condo to my brother. We did this three years ago, we were told it was fine."

It wasn't fine. It's the conversation I have most often, and it's the one that prompted this month's issue.

— Elena Whitaker, Esq.

This Month's Feature

The $10,645 Mistake

What Florida families get wrong about "gifting" before Medicaid

BY ELENA WHITAKER, ESQ. · 5 MIN READ · MEDICAID · GIFTING · LOOK-BACK

Every week, a family sits across from me and says some version of the same sentence. "We gave our son $30,000 last year for his down payment. That was the IRS gift limit. We're fine, right?"

They are not fine. And the reason is one of the most misunderstood rules in all of elder law. The IRS annual gift exclusion has absolutely nothing to do with Florida Medicaid. They are two completely separate rulebooks that happen to use "gift" to mean two completely different things.

IRS Rule
Federal gift tax
$19,000 / recipient / year (2026)
$38,000 for married couples
Only triggers a tax return
Nothing to do with Medicaid
Florida Medicaid Rule
Long-term care look-back
60-month look-back period
$10,645 penalty divisor (2026)
Any under-value transfer counts
Triggers months of ineligibility
Two Different Rulebooks · One Word · Very Different Consequences

When you apply for long-term care Medicaid in Florida, the state looks back 60 months at every transfer you made. Florida divides the total gifted by the current penalty divisor — $10,645 per month — to calculate how many months of ineligibility you get.

Sample issue — your newsletter would reflect your firm's voice and practice.
Continue reading →

Simple, transparent pricing

Three options depending on where your firm is and how often you want to show up in your clients' inboxes. No setup fees. No per-issue billing. Everything's included.

Monthly

The Essential

$1,500–2,500
/month · 3-month minimum
  • One fully written and approved issue per month
  • Beehiiv platform setup and management
  • Florida Bar advertising rule review
  • Subscriber growth strategy
  • Monthly performance report
  • Unlimited revisions per issue

Best for firms establishing their newsletter presence.

Most Popular

Biweekly

The Standard

$2,500–3,500
/month · 3-month minimum
  • Two issues per month — higher cadence, stronger recall
  • Beehiiv platform setup and management
  • Florida Bar advertising rule review on all sends
  • Subscriber growth strategy
  • Monthly performance report
  • Unlimited revisions per issue

Best for firms ready to build consistent top-of-mind presence.

Launch Package

Starting from Zero

$5,000
one-time · then $1,500/mo
  • Full Beehiiv setup: templates, branding, domain connection
  • List migration and subscriber import strategy
  • First 3 issues written and sent
  • Florida Bar compliance review built into every send
  • Subscriber acquisition playbook for your first 200
  • Transitions to monthly retainer after launch

Best for firms with no existing newsletter infrastructure.

Pricing varies based on scope, issue length, and research intensity. Exact rate confirmed after discovery call.

Let's find out if we're a good fit

A 30-minute call is all it takes to find out whether this is right for your practice. No pitch, no pressure. Just an honest conversation about what you're looking for.

Schedule a Call